At McIntosh College, our Fashion Merchandising Program curriculum is designed to help students develop an essential overview of the business, marketing, management and sales skills needed to prepare for a professional career in the fast-paced, always evolving fashion industry.
Fashion Merchandising Program Educational Objectives:
- Identify principles of fashion marketing
- Discuss management issues within the fashion retail industry
- Identify trends in the marketplace
- Discuss the importance of effective buying strategies by fashion retailers
- Give examples of effective merchandise displays
- Explain the production and design processes involved in the construction of garments
- Discuss the history of fashion and relate it to the cultural, political, economic, and religious climate for each historical era
- Describe different types of fabric and properties.
- Identify consumer needs and preferences
- Recognize the importance of line, color, texture, function, trends, and lifestyle
- Identify key art principles and elements of design
- Sketch ideas for clothing designs
- Produce flat patterns for various types of clothing
- Examine the design of garments and fabrics with attention to cut, grain seams, pockets, collars, necklines, etc.
- Coordinate designs for a variety of consumers, sizes, styles, prices, and markets
Courses that one might take in the Fashion Merchandising program are as follows:
- Direct Marketing
- Fashion Marketing and Consumer Behavior
- Introduction to Fashion Merchandising
- Legal Environment of Business
- Merchandising Planning and Inventory Control
- Merchandising Principles and Practices
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- Merchandising Technology
- Professional Sale Principles
- Retail Management
- Textile and Apparel Analysis
- Visual Merchandising
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